[Comment] Targeted advertising in generative artificial intelligence chatbots: a new public health risk
This is an editorial summary of research originally reported by The Lancet. ProductSafer does not claim ownership of the underlying research. All intellectual property belongs to the original publishers.
OpenAI has announced plans to introduce advertising within free and low-cost versions of ChatGPT, alongside voluntary safeguards including separation of advertisements from responses, privacy protections, exclusion of users younger than 18 years, and limits on advertising around sensitive topics such as health.1,2 This shift was predictable, given the substantial losses associated with capital-intensive artificial intelligence (AI) models and the proven profitability of targeted advertising on d
OpenAI has announced plans to introduce advertising within free and low-cost versions of ChatGPT, alongside voluntary safeguards including separation of advertisements from responses, privacy protections, exclusion of users younger than 18 years, and limits on advertising around sensitive topics such as health.1,2 This shift was predictable, given the substantial losses associated with capital-intensive artificial intelligence (AI) models and the proven profitability of targeted advertising on d
This summary is based on reporting by The Lancet. For the complete article and full research details, see the original report linked below.
What you can do
- ✓Check whether you're using a free or low-cost version of ChatGPT, as paid versions may offer better protection from targeted advertising that could influence health-related queries.
- ✓Review any health or medical advice you receive from ChatGPT with extra skepticism, since advertisements embedded in the chatbot responses could bias the information presented to you.
- ✓Be aware that ChatGPT's advertising system may use your personal data to target ads based on your chat history, so avoid sharing sensitive health information or symptoms if you're concerned about privacy.
- ✓If you're under 18, verify that you're being excluded from ChatGPT's advertising system as intended, and ask a parent or guardian to monitor whether ads appear in any accounts you use.
Always consult a healthcare professional for personal medical advice.
Read the full report at the original source
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